"You have to be a slave to your website."
...says Hoseasons boss Richard Carrick.
Hearts probably sink around the room. Who wants that?
But an instructive slide appears: A travel homepage with video of a user attempting to use it at the bottom right of the screen. (Update - I think it was actually an old Hoseasons page. Bold choice.)
He's not getting it: There's too much text, he's not sure what to look at. He sounds confused.
No, it's worse than that: He just sounds bored.
Point made. Pass the manacles...
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