Booking online: What needs fixing, and how can Advantage help?

Colin O'Neill comes onstage to talk about the Advantage web presence.

'Diverse' is the first thing he says - some, like Direct Line, are doing well; others aren't nearly as advanced.

Kevin brings in Dan Caplin from Click With Technology, who chaired the technology session earlier.

What key points need fixing, then?

• 71% weren't displaying prices
• 80% weren't appearing on search engines

Over to Colin - what advice goes to members who aren't considering these factors?

Obviously Colin talks about rolling out white-label online booking technology for members. He points out that the growth of business branding within Advantage - 80% of its member agencies now carry their own branding - is a potential boon in SEO terms.

Unfortunately we're running short of time, but there's just enough for Richard Carrick to put a word in for e-marketing, which he believes can help you convince someone 'in Basingstoke on a rainy morning' that they ought to take a break.

The catch? They have to be targeted, relevant, look good, and be backed up by a bookable website. Which takes us back to the question Colin was just answering...