"It's a supplier-led market," he says - operators put product into the market, and consumers respond.
So there you go.
There are some compelling statistics pulled out, though...
- Cruise accounts for just 3% of UK holidays sales. In the US it is 6-7%
- UK cruise sales in 2008 are expected to top 1.55m
- 9.5m indicated they would cruise in the next five years (yougov)
In conclusion, says Giles, 'size does matter' - and he's talking about the sheer size of the market. With that, Jo Rzymowska, whose cruiseline knows a thing or two about size mattering, takes to the stage to deliver some tips on grabbing your share.
0 comments:
Post a Comment