Hats off to CBT

A session focusing on three case studies from Advantage members and how they've adapted their businesses.

So fair play to CBT International Travel for pretty much admitting that they didn't much of a business plan until 12 months ago.

Chief exec Michael Churnside is heartwarmingly unassuming and brutually honest when he says if the company hadn't overhauled their approach to running the business it would be "in the skip".

This frankness is, frankly, missing from many areas of the travel industry.

A fantastic approach to getting in with the locals in their home town of Rossendale, Lancashire, has paid off and is one of the key elements of their strategy.