Partnerships: 'A renaissance on the high street'

TTG's Lucy Huxley asks Advantage commercial director Julia Lo-Bue Said what Advantage is doing to help members reassure customers in the wake of XL's failure.

This follows on from a discussion of maintaining partnerships, and being selective about partners, during which Terry Fisher of Gold Medal mentions the company's decision not to work with Zoom or XL.

Julia's answer seems to be mainly print point-of-sale materials, and to an extent this is fair for a business weighted towards retail.

But what about customers that arrive on your website? This sits oddly with the previous session (booking online) and I'm half surprised Richard Carrick - who presented it, and is on the panel here - doesn't pipe up.

Terry Fisher of Gold Medal goes further:

'Renaissance is the right word. There's a renaissance going on on the high street'.

Gold Medal has seen 'huge' growth since XL, he says, and this is 'an opportunity to fight back against the internet.'

Now that bit sits really oddly with the last session...