Dan runs through issues that are familiar to most website owners (not to mention us bloggers) - getting to product in under three clicks, balancing copy with images, using strong calls to action and having 'intuitive' navigation are all in the mix.
Of course all this can feel a bit abstract - during the presentation I recall Jason Palmer (Colletts Travel) telling me at the welcome party that technology leaves him 'slightly cold', and I wonder whether Dan is skimming rather too quickly along the surface.
A nice slide puts flesh on the presentation, though - CWT's designers have produced a 'best practice' mock up of Regent Holidays' site. Here's a before-and-after:
Kevin's off writing this up, so I'll add a link to some stats later - broadly, they were a mixed bag; but Dan emphasised that the most prevalent problems were mainly 'easy fixes'.
Update: Here's the link to Kevin's write-up.
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