Friday, 26 September 2008

Tips from the conference #1: Never miss a branding opportunity

You can keep your Vittel...

We (that's me, chief reporter Juliet Dennis and news editor Michelle Perrett) have just seen John McEwan in the reception of our hotel, and he seems pleased with an appearance on Radio 4 today.

This was nothing to do with the, er, new drinks range; John was talking about the cost of holidays.

I'm 99% sure this will have been a slot on today's You and Yours [here's the iPlayer link] - but our publisher blocks iPlayer so I can't double-check. I'll try to confirm it later.

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